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Insights Solutions

Better inform strategies for marketing campaigns, business development and geographic expansion with actionable consumer and media insights

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Understand who your consumers are, where they spend their time and how they engage with media, brands, products and more

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Improve customer segmentation

Analyze your customer data and identify target segments based on thousands of attributes.

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Better inform marketing strategies

Guide marketing and business decisions based on higher indexing behaviors, preferences and attitudes.

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More accurately link data to segments

Leverage our leading TransUnion Identity graph combined with our proprietary segmentation methodology and nationwide scoring.

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Enable actionability across the ecosystem

Combine with other TruAudience solutions to allow for improved actionability across the addressable marketing ecosystem.

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Build personas of your target audiences

Demonstrate a deep understanding of any consumer’s demographics, geographics, attitudes, media preferences and more

TruAudience™ Insights Solutions

Complement your first-party data and explore new customer targets to help you make smarter decisions.

Segmentation Planner

Understand customers and prospects to guide strategic planning, market research or campaign planning.

Market Planner

Analyze geo-demographic data in combination with first-party data to inform expansion and product planning, media planning and daypart strategies.

TruAudience Consumer Insights

Power strategic marketing decision making with support from consumer interactions and attributes in adaptable, repeatable, and actionable formats.

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Understand consumers based on 172 granular segments and demographic, behavioral, property, financial and geographic data.

15K+

Finetune your segmentation and analysis of individuals and households with over 15,000 attributes.

TruAudience Marketing Solutions 

Clean and enrich your data

Improve and augment your customer and prospect data.

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Measure & Optimize ROI

Continuously measure & improve marketing & media returns on investment. 

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Build High-Value Audiences 

Create and segment high-value customer and prospect audiences.

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Acquire more customers

Improve campaign performance with credit-informed data targeting solutions.

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Related Insights

Transform Your Approach to Consumer Segmentation

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