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TruAudience Advertiser Solutions

Power privacy-first advertising and measurement across all your marketing use cases.

with Neustar®

identity proof

Transform omnichannel marketing and media performance with the next generation of privacy-first, identity-driven marketing capabilities.

Get your data house in order

Enhance your first-, second- and third-party data strategies with powerful identity data and resolution capabilities.

Power advanced targeting and measurement

Improve marketing ROI with identity-powered audiences and advanced analytics.

Adapt to a privacy-first advertising world

Grow your marketing and measurement capabilities in the face of data deprecation.

TruAudience™ Advertiser Solutions

Clean and enrich your data

Improve and augment your customer and prospect data.

Build high value audiences

Create and segment high quality customer and prospect audiences.

Activate omnichannel campaigns

Syndicate audiences at scale across all marketing channels.

Measure and optimize ROI

Continuously measure and improve marketing returns on investment.

product

product

Enhance data privacy and collaboration

Leverage data collaboration with greater security for privacy-first marketing and analytics.

Acquire more customers

Improve campaign performance with credit-informed data and targeting solutions.

HOW IT WORKS

Identity-driven marketing and measurement at every stage

TruAudience^® connects your data, teams and marketing platforms with a single identity graph to generate better outcomes.

Improve consumer data quality and consistency
Better attract, acquire and retain customers
Deliver personalized experiences across channels
Adapt to disruption data deprecation forces
Optimize return on marketing investments

“Their analytics give power to us — enabling us to make more informed and mature decisions.”

- Marketing Director, UK Automotive Manufacturer

“The [TruAudience] approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

Director of Digital Marketing, Global Telecommunications Brand

“[TruAudience] offers our brand clients the ability to build their data strategy on an ownable and authoritative identity.”

- Joe Raaen, Head of Strategic Partnerships, Annalect

USE CASES

TruAudience

Improve the quality of consumer data

More accurately target audiences and personalize experiences across paid and owned media.

Optimize marketing budgets and tactics

Adjust media budget allocation, audience targets and creative to improve return on ad spend.

Related Insights

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Achieve Profitable Growth by Targeting Consumers in the Movable Middle

WEBINAR

Finding Signal in the Noise: The Role of Clean Rooms in Advertising with Forrester’s Tina Moffett

Drive better marketing performance with TruAudience