Analytics Solutions

Optimize your marketing and refine your marketing mix with strategic, people-based measurement across channels.

Optimize your marketing investment & advertising strategy.

Create an effective marketing plan

Plan your media spend and forecast business performance based on those investments.

Meet your marketing objectives

Continuously measure and improve your marketing and media returns on investment with advanced marketing analytics tools.

Understand marketing performance

Track marketing performing across channels, publishers, audiences and creatives.

Manage data governance and model accuracy

Validate the impact of your marketing programs with a clearer view of your performance data.

TruAudience™ Analytics Solutions

Access robust analytics capabilities to make data-driven decisions about how to invest your marketing dollars and improve ROI.

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Marketing Mix Modeling (MMM)

Plan and optimize your marketing strategies across all touchpoints, based on sales, ROI and brand health performance.

Closed-Loop Attribution

Examine addressable campaign performance and adjust campaign execution on the fly.

Testing and Experimentation

Test and validate campaign performance with custom experiments.

Benchmark Studies

Compare publisher or platform media performance to industry-level results across more than 15 industry verticals and 1200 brands.

130%

Deliver a 130% increase in return on ad spend¹

10x

10X return on your investment in our solution¹

30%+

Increase incremental revenue by 30% or more¹

¹A Forrester Total Economic Impact™ Study, The Total Economic Impact of Unified Analytics

“Our online budget has been reduced, but we’re getting more out of it now than we ever have”

- Marketing Effectiveness Manager, Multinational Automaker

Maximize Your Investment

“We’re seeing much higher conversion, less waste and… a great improvement in ROI.”

AVP of Consumer Insights, Telecom Company

Improve Conversion

We rely on [TransUnion] to deeply understand the impact of our marketing. Its analytics gives us power — enabling us to make more informed and mature decisions.”

- UK Marketing Director

“Once we started using [TruAudience], we immediately saw we hit the same customers 200 to 300 times in a 10-day period. We shifted our dollars around, saved a lot of money… performance went up and we got a lot of credibility as a team.”

- Marketing Effectiveness Manager, Multinational Automaker

TruAudience Marketing Solutions

Marketing Identity
Marketing Audiences
Credit-Informed Marketing
Consumer & Marketing Insights

Clean and enrich your data

Improve and augment your customer and prospect data.

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Build High-Value Audiences

Create and segment high-value customer and prospect audiences.

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Acquire more customers

Improve campaign performance with credit-informed data targeting solutions.

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Understand customers and prospects

Gain insight into your target audience and inform marketing campaign strategies.

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Related Insights

REPORT

Forrester TEI Report of Unified Analytics

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WHITEPAPER

Uncovering the True Cost of Trust in Measurement

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Transform Your Approach to Marketing Analytics and Attribution

Learn How

Category

Product Lines

Business Needs

Analytics Solutions

Optimize your marketing investment & advertising strategy.

Create an effective marketing plan

Meet your marketing objectives

Understand marketing performance

Manage data governance and model accuracy

TruAudience™ Analytics Solutions

Marketing Mix Modeling (MMM)

Closed-Loop Attribution

Testing and Experimentation

Benchmark Studies

“Our online budget has been reduced, but we’re getting more out of it now than we ever have”

“We’re seeing much higher conversion, less waste and… a great improvement in ROI.”

We rely on [TransUnion] to deeply understand the impact of our marketing. Its analytics gives us power — enabling us to make more informed and mature decisions.”

“Once we started using [TruAudience], we immediately saw we hit the same customers 200 to 300 times in a 10-day period. We shifted our dollars around, saved a lot of money… performance went up and we got a lot of credibility as a team.”

TruAudience Marketing Solutions

Clean and enrich your data

Build High-Value Audiences

Acquire more customers

Understand customers and prospects

Related Insights

REPORT

WHITEPAPER

Transform Your Approach to Marketing Analytics and Attribution

Solution Categories

Product Lines

Industries

Company

Support

Solution Categories

Product Lines

Industries

Company

Support

Analytics Solutions

Optimize your marketing investment & advertising strategy.

Create an effective marketing plan

Meet your marketing objectives

Understand marketing performance

Manage data governance and model accuracy

TruAudience™ Analytics Solutions

Marketing Mix Modeling (MMM)

Closed-Loop Attribution

Testing and Experimentation

Benchmark Studies

“Our online budget has been reduced, but we’re getting more out of it now than we ever have”

“We’re seeing much higher conversion, less waste and… a great improvement in ROI.”

We rely on [TransUnion] to deeply understand the impact of our marketing. Its analytics gives us power — enabling us to make more informed and mature decisions.”​

“Once we started using [TruAudience], we immediately saw we hit the same customers 200 to 300 times in a 10-day period. We shifted our dollars around, saved a lot of money… performance went up and we got a lot of credibility as a team.”

TruAudience Marketing Solutions

Clean and enrich your data

Build High-Value Audiences

Acquire more customers

Understand customers and prospects

Related Insights

REPORT

WHITEPAPER

Transform Your Approach to Marketing Analytics and Attribution

Solution Categories

Product Lines

Industries

Company

Support

Solution Categories

Product Lines

Industries

Company

Support

We rely on [TransUnion] to deeply understand the impact of our marketing. Its analytics gives us power — enabling us to make more informed and mature decisions.”