Identity Solutions

Connect, validate, and enrich your view of the customer across touchpoints and partners.

Improve your understanding of the customer outreach with identity resolution and enrichment.

Build your 360-degree view of the customer

Establish a single view of each customer across offline and online touchpoints with advanced identity resolution and data enrichment capabilities.

Improve customer experiences

Provide relevant customer experiences that are consistent across touchpoints and informed by your customer insights.

Reduce data movement with cloud applications

Access identity resolution through cloud-native applications, decreasing data transfer and time to value.

TruAudience™ Identity Solutions

Create connected consumer profiles by linking first-party, partner, and demographic data.

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Identity Resolution

Unify and deduplicate customer identities across channels and partners to a single individual or household.

Attribute Appends

Enhance your view of the customer with demographic, behavioral and propensity attributes for analytics, insights, segmentation and engagement.

Partner Matching

Translate identity between partners to enable data collaboration, audience sharing and measurement through privacy-minded interoperability.

40%

Reduction of duplicate CRM records.

30%

Increase in conversions from higher audience performance.

Source: TruAudience client analysis 2021

“TransUnion's enhanced graph and identity resolution process optimizes for both scale and accuracy, allowing us to achieve superior, effective reach.”

- Seema Patel, Senior Vice President of Data Enterprise at TelevisaUnivision

“[TransUnion] has provided a solid foundation of identity-based solutions allowing us to better control and improve business performance.”

- Digital Marketing Lead, Global Insurance Brand

“The [TruAudience] approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

Director of Digital Marketing, Global Telecommunications Brand

“Using [TruAudience] data to shape our marketing message and customer experience really helped us identify our customers, [and] build a relationship that makes sense.”

- Dan Williams, CRO, Three Day Blinds

TruAudience Marketing Solutions

Marketing Analytics
Marketing Audiences
Credit-Informed Marketing
Consumer & Marketing Insights

Measure & Optimize ROI

Continuously measure & improve marketing & media returns on investment.

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Build High-Value Audiences

Create and segment high-value customer and prospect audiences.

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Acquire more customers

Improve campaign performance with credit-informed data targeting solutions.

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Understand customers and prospects

Gain insight into your target audience and inform marketing campaign strategies.

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Transform Your Consumer Data Strategy

Learn How

Category

Product Lines

Business Needs

Identity Solutions

Improve your understanding of the customer outreach with identity resolution and enrichment.

Build your 360-degree view of the customer

Improve customer experiences

Reduce data movement with cloud applications

TruAudience™ Identity Solutions

Identity Resolution

Attribute Appends

Partner Matching

“TransUnion's enhanced graph and identity resolution process optimizes for both scale and accuracy, allowing us to achieve superior, effective reach.”

“[TransUnion] has provided a solid foundation of identity-based solutions allowing us to better control and improve business performance.”

“The [TruAudience] approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

“Using [TruAudience] data to shape our marketing message and customer experience really helped us identify our customers, [and] build a relationship that makes sense.”

TruAudience Marketing Solutions

Measure & Optimize ROI

Build High-Value Audiences

Acquire more customers

Understand customers and prospects

Related Insights

EBOOK

EBOOK

WEBINAR

Transform Your Consumer Data Strategy

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Solution Categories

Product Lines

Industries

Company

Support