TruAudience Publisher Solutions

Boost the impact and value of your content with privacy-first identity and audience-building capabilities.

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with Neustar®

Transform your content and advertising performance with the next generation of identity-driven publisher solutions

Better monetize your advertising inventory

Augment your audience data quality and reach to increase the value of your ad inventory.

Deliver personalized content and ad experiences

Increase customer engagement and retention with personalized content and advertising.

Customize audiences to match client need

Create client-specific audience targets to increase return on ad campaign spend.

TruAudience Publisher Solutions

Identity
Audiences
Data Marketplace

Enrich your audience data

Improve customer retention and acquisition by augmenting your known customer data and identifying unknown audiences.

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Create higher value audiences

Expand on- and off-site reach with custom audiences and over 20,000 AdAdvisor segments free of reliance of cookies and mobile ad IDs.

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Maximize streaming media reach and performance

Increase campaign reach and yield across programmatic and direct-sold CTV and streaming audio homes across over 50,000 audience segments.

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HOW IT WORKS

Maximize value across your properties

Built with privacy by design, TruAudience Publisher Solutions provide a cohesive set of tools to increase demand for targeted media.

Unified graph connecting offline and online identity
Marketplace with over 80 data partners
100+ activation integrations
Real-time APIs to connect events
Rich demographic and behavioral data

“We've heard from partner after partner that our modeling has actually been superior in terms of our ability to understand our seed lists and to use the data that we have access to since we started leveraging TruAudience.”

- VP, Theatrical Marketing

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“TruAudience addresses a key need…for experts in the audience and identity space, as well as how to handle that sensitive consumer data.”

- Brian Lim, SVP Advanced Advertising Product, Univision

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“TruAudience enabled us to tailor our OOH inventory — in a privacy-forward way — based on the unique audience needs of our clients.”

- Mark Costa, Chief Digital Officer, JCDecaux North America

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USE CASES

TruAudience

Direct Media Sales

Create effective audiences for advertisers by leveraging first-party and TransUnion data.

Programmatic Selling

Make your inventory available and connected to demand in programmatic platforms with TruAudience ID.

Related Insights

eBook

Addressability Takes Center Stage For Advertisers Guide

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WEBINAR

Learn How Three Companies Use Data Clean Rooms to Power Their Data-Driven Marketing

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WEBINAR

Finding Signal in the Noise: The Role of Clean Room in Advertising with Forrester’s Tina Moffett 

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TruAudience

Truvalidate

TruVision

TruIQ

TruEmpower

TruLookup

TruContact

TruAudience Publisher Solutions

Transform your content and advertising performance with the next generation of identity-driven publisher solutions

Better monetize your advertising inventory

Deliver personalized content and ad experiences

Customize audiences to match client need

TruAudience Publisher Solutions

Enrich your audience data

Create higher value audiences

Maximize streaming media reach and performance

Maximize value across your properties

“We've heard from partner after partner that our modeling has actually been superior in terms of our ability to understand our seed lists and to use the data that we have access to since we started leveraging TruAudience.”

“TruAudience addresses a key need…for experts in the audience and identity space, as well as how to handle that sensitive consumer data.”

“TruAudience enabled us to tailor our OOH inventory — in a privacy-forward way — based on the unique audience needs of our clients.”

TruAudience

Direct Media Sales

Programmatic Selling

Related Insights

eBook

WEBINAR

WEBINAR

Transform your approach to media monetization

Solutions

Industries

Business Needs

Company

Support

Solutions

Industries

Business Needs

Company

Support