Accelerate Consumer Insights And Privacy With Data Clean Rooms

Marketers face the hurdles of data deprecation in multiple ways: new privacy regulations, cookie & ad identifier restrictions, and increased consumer privacy expectations.

Join us to hear industry leaders discuss the recently published Forrester Consulting study, “Accelerate Consumer Insights And Privacy With Data Clean Rooms.” Guest speaker Tina Moffett, principal analyst at Forrester, will lead a conversation about the January 2023 study with Willie Jackson, EVP Director, Solutions Architect at Starcom, and Gareth Davies, SVP, Product at TransUnion Marketing Solutions as they share their experience advising top brands on data modernization and vision for the industry.

TransUnion commissioned Forrester Consulting to survey more than 300 leaders to hear how they think about the future of data collaboration in the face of the current obstacles. Watch the on-demand webinar to learn:

• How data clean rooms can help improve customer data access, ad targeting, marketing measurement, and customer trust
• Marketers’ top priorities for adopting clean room technologies
• Some of the most common challenges to adopt data modernization strategies
• Expert insights on best practices for implementing data clean rooms and ensuring strong data privacy and governance

Download the "Marketers Need Better Data Privacy And Insights" infographic to learn more about how clean rooms help you meet your challenges.