Despite the challenges facing consumers — inflation, fear of recession and tragic events in the US and abroad — holiday shoppers appeared to be in fairly high spirits leading up to the 2022 holidays.
Top factors behind the increased enthusiasm include: consumers being in a better financial position this year; excitement about a return to normalcy coming out of the pandemic; and a desire to shift focus from negative events happening around the world.
More findings included:
- Nearly three times as many consumers planned to do all their shopping in stores this year compared to 2021
- More than a third of consumers were more concerned about being a victim of fraud or identity theft when compared to last year
- Free shipping and hassle-free returns remain critical components of the e-commerce shopping experience for consumers
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