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US Gig Economy Market 

Spring 2024

Convenience drives consumers’ willingness to spend on gig services 

TransUnion recently conducted our semi-annual study to better understand consumer attitudes and behaviors of those who used gig platforms. The survey found overall spending on gig services dipped compared to last year, but demand remained strong — especially among younger consumers who continued to use a wide range of services and platforms.  

The study also revealed a variety of motivations and influences played an important role in determining whether and what type of gig platform people decided to use. Findings include:

  • Demand remained strongest among younger consumers. Millennials and Gen Z were the top spenders with about a third of each group reporting they spend between $250 and $750 per month on gig services.

  • Demand cooled the most among Baby Boomers as 71% reported spending less than $100 per month on gig services.

  • Fraudsters and scammers were very active on gig platforms; 34% of consumers said they were a victim of fraud or a scam while using one, up significantly (28%) from last year. 

  • More than 75% of consumers said they’d switch providers or stop using an app if they were victimized by fraud.

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