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Audience Segmentation

Create great experiences with the right consumers across digital channels with TransUnion audiences

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Audience development designed for the future of connected consumer identity

Develop a more complete picture of consumers

Enhance your understanding of consumer identity and behavior over time through TransUnion's foundation of accurate data

Open up new channels, demographics and markets

Generate unique audience segments with speed and ease

Leverage TransUnion's data science and machine learning technology to quickly and compliantly model audiences based on your defined criteria

Improve digital marketing efficiency and ROI

Maximize your marketing investments and reduce wasted spend through precision targeting and omnichannel activation

See How it Works

Custom Audiences

Easily combine first and third-party data to create custom audiences based on the criteria and attributes that matter most to your business.

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Lookalike Audiences

Leverage predictive modeling to target consumers who look like your best customers and activate on Facebook or other digital channels in a transparent and compliant manner.

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Intelligent ITA

Execute more granular targeting via TransUnion’s proprietary household aggregation method — without the constraints of prescreen verification.

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Syndicated Audiences

Achieve greater scale by deploying segments across key attributes in consumer finance and small business categories.

Data & Audience Appends

Enhance segmentation coverage depth and accuracy with additional attributes or specific audience segments.

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LEVERAGING DATA & INSIGHTS TO CONNECT TO THE RIGHT CONSUMER

Insights and Resources

If you’re a consumer with questions or issues related to your personal credit report, drivers history report, disputes, fraud, identity theft, credit report freeze or credit monitoring services, please visit our Customer Support Center for assistance.

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Audience Segmentation

Audience development designed for the future of connected consumer identity

Develop a more complete picture of consumers

Open up new channels, demographics and markets

Generate unique audience segments with speed and ease

Improve digital marketing efficiency and ROI

Custom Audiences

Easily combine first and third-party data to create custom audiences based on the criteria and attributes that matter most to your business.

Lookalike Audiences

Leverage predictive modeling to target consumers who look like your best customers and activate on Facebook or other digital channels in a transparent and compliant manner.

Intelligent ITA

Syndicated Audiences

Achieve greater scale by deploying segments across key attributes in consumer finance and small business categories.

Data & Audience Appends

LEVERAGING DATA & INSIGHTS TO CONNECT TO THE RIGHT CONSUMER

Insights and Resources

Data Strategy for DTC Marketers:

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Get newer credit scores built on recent consumer behavior for increased predictability

Better recognize all device types and uncover and track hidden fraud patterns

Learn more about consumers in seconds, reduce lengthy manual reviews and increase approvals

Get credit score savvy: Learn why traditional credit scores could reject good consumers

Don’t settle for point-in-time credit scores. Alternative and historical data paint a more robust picture.

Do Student Loans Affect Credit Scores?

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