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Audience Segmentation

Create great experiences with the right consumers across digital channels with TransUnion audiences

Audience development designed for the future of connected consumer identity

Custom Audiences

Easily combine first and third-party data to create custom audiences based on the criteria and attributes that matter most to your business.

Lookalike Audiences

Leverage predictive modeling to target consumers who look like your best customers and activate on Facebook or other digital channels in a transparent and compliant manner.


Intelligent ITA

Execute more granular targeting via TransUnion’s proprietary household aggregation method — without the constraints of prescreen verification.

Syndicated Audiences

Achieve greater scale by deploying segments across key attributes in consumer finance and small business categories.



Data & Audience Appends

Enhance segmentation coverage depth and accuracy with additional attributes or specific audience segments.


If you’re a consumer with questions or issues related to your personal credit report, drivers history report, disputes, fraud, identity theft, credit report freeze or credit monitoring services, please visit our Customer Support Center for assistance.

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