Audience development designed for the future of connected consumer identity
Enhance your understanding of consumer identity and behavior over time through TransUnion’s foundation of accurate data
Create smarter segments to engage audiences most likely to convert for new offers or cross-sell opportunities
Leverage TransUnion's data science and machine learning technology to quickly and compliantly model audiences based on your defined criteria
Maximize your marketing investments and reduce wasted spend through precision targeting and omnichannel activation
Easily combine first and third-party data to create custom audiences based on the criteria and attributes that matter most to your business.
Leverage predictive modeling to target consumers who look like your best customers and activate on Facebook or other digital channels in a transparent and compliant manner.
Execute more granular targeting via TransUnion’s proprietary household aggregation method — without the constraints of prescreen verification.
Achieve greater scale by deploying segments across key attributes in consumer finance and small business categories.
Data & Audience Appends
Enhance segmentation coverage depth and accuracy with additional attributes or specific audience segments.