Audience Segmentation

Create great experiences with the right consumers across digital channels with TransUnion audiences

Audience development designed for the future of connected consumer identity

Develop a more complete picture of consumers

Enhance your understanding of consumer identity and behavior over time through TransUnion’s foundation of accurate data

Understand which consumers are ideal to target

Create smarter segments to engage audiences most likely to convert for new offers or cross-sell opportunities

Generate unique audience segments with speed and ease

Leverage TransUnion's data science and machine learning technology to quickly and compliantly model audiences based on your defined criteria

Improve digital marketing efficiency and ROI

Maximize your marketing investments and reduce wasted spend through precision targeting and omnichannel activation

See How It Works

Custom Audiences

Easily combine first and third-party data to create custom audiences based on the criteria and attributes that matter most to your business.

Lookalike Audiences

Leverage predictive modeling to target consumers who look like your best customers and activate on Facebook or other digital channels in a transparent and compliant manner.

Intelligent ITA

Execute more granular targeting via TransUnion’s proprietary household aggregation method — without the constraints of prescreen verification.

Syndicated Audiences

Achieve greater scale by deploying segments across key attributes in consumer finance and small business categories.

Data & Audience Appends

Enhance segmentation coverage depth and accuracy with additional attributes or specific audience segments.

Leveraging Data & Insights to Connect to the Right Consumer

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