Privacy Notices
Effective Date: 10/30/2020
Last Updated: 10/29/2020
View TransUnion’s California Consumer Privacy Act (CCPA) Metrics.
This Privacy Notice (“Notice”) provides information about how Trans Union LLC (and its United States subsidiaries and affiliates) (“We,” “Us,” “Our”) collects, uses, and shares personal information in its Marketing Solutions and Media businesses.
Purpose and Use. Through TransUnion’s Marketing Solutions and Media services, we enable our business partners to provide customer with marketing and other solutions. In an effort to provide relevant products and services to consumers, these businesses use our data and technology to create, deploy, and measure targeted advertising programs across marketing and digital advertising technology ecosystems. In addition, we may aggregate and depersonalize data for analytical purposes, to provide reporting to our business partners, and for measuring advertising performance. And as a part of enabling Marketing services, we may use service providers.
Data Collected. The information we collect (“Marketing Data”) for our Marketing Solutions and Media business is separate from traditional consumer reporting agency information. Marketing Data may include information on consumers, households, properties and businesses as well as advertising program performance data. Marketing Data includes information about consumers such as demographics, life events, public records, or firmographics. Demographic data includes information such as age, gender, income, occupation, education, and marital status. Life events data includes information such as a recent move or home purchase. Public records data includes information such as summarized U.S. Census data, geographic data, and property data from local tax assessor and recorded deed information. Firmographic data includes information such as type of business, years in business, size of business, and job titles.
We collect the following categories of personal information: Identifiers, Personal information categories listed in the California Customer Records statute, protected classification characteristics under California or federal law, Commercial information, Internet or other similar network activity, Geolocation data, Professional or employment data, and Inferences drawn from other personal Information. We do not collect biometric or sensory data, Non-public education information (per the Family Educational Rights and Privacy Act), and we do not collect information directly from consumers.
Category of Personal Information |
Personal information we collect, by source category |
Identifiers and Personal information categories listed in the California Customer Records statute Such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security Number, driver’s license number, passport number, or other similar identifiers. |
This Personal information is collected from the following sources:
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Protected classification characteristics under California or federal law An individual’s age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). |
This personal information is collected from the following sources:
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Commercial information Including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
This Personal information is collected from the following sources:
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Biometric |
We do not collect this information. |
Internet or other similar network activity Including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement. |
This personal information is collected from the following sources:
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Geolocation data |
This personal information is collected from the following sources:
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Sensory data Audio, electronic, visual, thermal, olfactory, or similar information. |
We do not collect this information. |
Professional or employment |
This personal information is collected from the following sources:
|
Non-public education information (per the Family Educational Rights and Privacy Act) Education records directly related to a student and maintained by an educational institution or party acting on its behalf. |
We do not collect this information. |
Inferences drawn from other Personal Information Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
This personal information is collected from the following sources:
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Through TransUnion’s Marketing Solutions and Media services, we enable our business partners to communicate with consumers across marketing and digital advertising technology ecosystems. In an effort to provide relevant products and services to consumers, these businesses use our data and technology to create, deploy, and measure targeted advertising programs. We collect information as outlined below and use it for permitted marketing uses. We may also use the information we collect for analytical purposes, to provide reporting to our business partners, and for measuring marketing performance. In addition, as a part of enabling our Marketing Solutions and Media services, we may use service providers.
We collect your personal information for different purposes. We describe the purpose for collecting personal information, listed by categories of personal information in the chart below. Please note that a specific piece of personal information may fall into one or more categories of personal Information.
Category of Personal Information |
Purpose of Collection |
Identifiers and Personal information categories listed in the California Customer Records statute |
The purposes for collecting, disclosing and/or selling this personal information include:
|
Protected classification characteristics under California or federal law |
The purposes for collecting, disclosing and/or selling this Personal information include:
|
Commercial information |
The purposes for collecting, disclosing and/or selling this personal information include:
|
Biometric |
We do not collect this information. |
Internet or other similar network activity |
The purposes for collecting, disclosing and/or selling this personal information include:
|
Geolocation data |
The purposes for collecting, disclosing and/or selling this personal information include:
|
Sensory data |
We do not collect this information. |
Professional or employment |
The purposes for collecting, disclosing and/or selling this personal information include:
|
Non-public education information (per the Family Educational Rights and Privacy Act) |
We do not collect this information. |
Inferences drawn from other Personal Information |
The purposes for collecting, disclosing and/or selling this Personal information include:
|
In order to enable our business partners to communicate with consumers across marketing and digital advertising technology ecosystems and to provide relevant products and services to consumers, we share information as outlined below.
We disclose and/or share your personal information with different third parties. We describe the third parties to whom we share or sell your Personal Information, listed by categories of personal information in the chart below. Please note that a specific piece of personal information may fall into one or more categories of personal Information.
Category of Personal Information |
Sold during the prior 12 months, by third party category |
Disclosed for a business purpose during the prior 12 months, by third party category |
Identifiers and Personal information categories listed in the California Customer Records statute |
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Protected classification characteristics under California or federal law |
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|
Commercial information |
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|
Biometric |
We do not collect this information. |
We do not collect this information. |
Internet or other similar network activity |
|
|
Geolocation data |
|
|
Sensory data |
We do not collect this information. |
We do not collect this information. |
Professional or employment |
|
|
Non-public education information (per the Family Educational Rights and Privacy Act) |
We do not collect this information. |
We do not collect this information. |
Inferences drawn from other Personal Information |
|
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We share Marketing Data, which includes personal information, with our business partners, such as platform providers, publisher and other entities that provide targeted marketing services, to facilitate the creation and deployment of digital advertising. For example, when we segment our data into groups of consumers (“Audiences”), we share it using unique identifiers (“Unique IDs”). We may also share aggregated and depersonalized data with our business partners for analytical purposes, including measuring advertising performance and reporting. Many of our business partners follow the guidelines provided by the Network Advertising Initiative (NAI) members and/or Digital Advertising Alliance (DAA).
We take our commitment to privacy seriously. If you prefer to opt out of receiving marketing messages, we recommend that you visit the Association of National Advertisers (ANA) and register on their consumer web site: https://dmachoice.thedma.org/. TransUnion will apply DMAChoice opt-outs to our Marketing Data to implement your preferences and comply with ANA guidelines. In addition, you may choose to opt out of digital advertising through the NAI’s Consumer Opt-Out Program, DAA’s Consumer Choice Page, or the European Union/European Economic Area (EU/EEA). By clicking on the “Opt-Out” links below, you will be directed to the respective opt out website where your computer will be scanned to determine who maintains cookies on you. At that time, you can either choose to opt out of all targeted advertising or you can choose to opt out of targeted advertising by selecting individual companies who maintain a cookie on your machine.
To exercise your opt-out rights with TransUnion, click here.
Please note that if you delete your cookies, you will need to repeat the opt-out process outlined above.
We maintain a comprehensive Information Security Program with administrative (policies, standards, and processes), physical, and technical controls to ensure the security and confidentiality of your information.
In our Marketing Solutions and Media business, we define children as individuals under age 18, and we do not knowingly use, sell or disclose for a business purpose information on children.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA).
You have the right to request a disclosure of the personal information collected, sold, and shared about you over the past 12 months and the purpose for doing so. Upon submission of a verifiable consumer request, we will provide you with the following information.
If we provide this information to you electronically, the information will be in a portable format. To the extent that it is technically feasible, we will provide you the information in a readily useable format that you can easily transfer to another entity.
To make a verifiable consumer request to know, visit the California Consumer Privacy Act page. If you have a TransUnion account, you can use it to make your request. You can also make your request without setting up an account. To do so, we’ll need your first and last name, address, date of birth and the last four digits of your Social Security number. We’ll use that information to verify your identity so we can respond to your request.
If we collected personal information from you, you have the right to request the deletion of this personal information.
To make a verifiable consumer request to delete, visit the California Consumer Privacy Act page. If you have a TransUnion account, you can use it to make your request. You can also make your request without setting up an account. To do so, we’ll need your first and last name, address, date of birth and the last four digits of your Social Security number. We’ll use that information to verify your identity so we can respond to your request.
You have the right to be free from discrimination for exercising any of the California consumer privacy rights. If you choose to exercise any of your CCPA rights, we will not:
You have the right, at any time, to direct a business that sells your personal information to third parties to not sell your personal Information. If you would like to exercise this right, visit our “Do not sell my personal information” page.
A consumer has the right to appoint another person to submit privacy requests on their behalf.
Using an authorized agent without power of attorney to submit a request to know or delete
In order to submit a request to know or delete personal information on behalf of another consumer, an authorized agent without power of attorney must provide one item from each of the three sections below.
1. Signed permission from the consumer authorizing the agent to submit the CCPA privacy request(s) on their behalf. Describe the type of privacy request(s) being requesting (know/disclosure report and/or deletion).
AND
2. The consumer must verify their own identity directly with the business by submitting information or documentation that provides sufficient proof of identification, such as:
AND
3. Information or documentation that provides sufficient proof of identification to verify your identity, such as:
Using an authorized agent with power of attorney to submit a request to know or delete
In order to submit a request to know or delete personal information on behalf of another consumer, an authorized agent with power of attorney pursuant to California Probate Code sections 4000 to 4465, must provide one item from both of the sections below.
1. The valid power of attorney executed lawfully under California Probate Code sections 4000 to 4465.
AND
2. Information or documentation that provides sufficient proof of identification to verify your identity, such as:
Using an authorized agent to submit an opt-out request
In order to submit a request to opt out of the sale of personal information, on behalf of another consumer, please provide the following:
Please send your letter and documentation to the following address:
TransUnion Data Privacy Request
P.O. Box 130
Woodlyn, PA 19094
Right to notice You have the right to receive timely notice, at or before the point of collection, about the categories of personal information we will collect from you and the purposes for which we will use the personal information.
If you have questions or concerns regarding this Notice or the protection of your personal information and privacy rights, you may contact us in the following ways:
All Locations
Phone: 1-866-310-8783
We may periodically make changes to this Notice and recommend that you check back to review this Notice so that you always know how we collect, use, and share your Personal Information. The effective date denotes the date that this Notice applies to our services.
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