TruAudience® Marketing Solutions Privacy Notice

This notice was last modified on and has an effective date of January 28, 2026.

We have recently updated our Privacy Notice. Be sure to review it carefully to understand our privacy practices.

This Privacy Notice (“Notice”) provides information about how Trans Union LLC (and its United States subsidiaries and affiliates) (“we,” “us,” or “our”) handles personal information and describes the rights you may have regarding your personal information, as it applies to the online and offline processing of personal information in our TruAudience^® Marketing Solutions, including TruAudience Platform, TruAudience Data Marketplace, and TruAudience Identity Solutions.

Use of our online and offline services constitutes your agreement to the terms of this Notice. If you do not agree with the terms of this Notice, please do not use our services. This Notice does not cover practices of other TransUnion businesses or products, nor your interactions with us as a job applicant. Please see those respective privacy notices listed on the left-hand panel of this page for more information on those privacy practices. To learn how Sontiq, Argus Advisory, and Commerce Signals handle personal information about you and the rights you may have regarding that personal information, please visit the Sontiq Privacy Center, the Argus Privacy Notice, and Commerce Signals Privacy Notice respectively.

Analytics Disclosure: We use Google Analytics 360, including Google Tag Manager and Google Ads. If you would like to learn more about Google Analytics, or opt out of this data collection and sharing activity, please use this link: https://www.google.com/policies/privacy/partners/. Please visit our Cookies and Similar Technologies Notice for information regarding our tracking technologies.

Visit our Consumer Privacy Rights page to exercise your privacy rights and choices.

Notice at Collection: We collect personal information as detailed in this Notice. The categories of personal information that we collect are listed below under “Personal information we collect,” and the purposes for which we collect and use personal information are listed below under “Purpose for collecting and use of personal information.” To learn more about your privacy rights, including your right to opt out of the sale or sharing of your personal information, please navigate to the “Privacy rights and choices” section below. Our retention practices are outlined below under “Retaining personal information.”

View annual consumer requests metrics (California Consumer Privacy Act (CCPA) and California Data Broker Registration) for TransUnion Companies.

Privacy Overview

Through TransUnion’s TruAudience Marketing Solutions services, we enable our business partners to provide marketing solutions. In an effort to provide relevant products and services to consumers, these businesses use our data and technology to create, deploy, and measure targeted advertising programs across marketing and digital advertising technology ecosystems. In addition, we may aggregate and depersonalize data for analytical purposes, to provide reporting to our business partners, and for measuring advertising performance. As a part of enabling TruAudience Marketing Solutions, we may use service providers.

The information we collect and maintain (“Marketing Data”) for our TruAudience Marketing Solutions is separate from traditional consumer reporting agency information. Marketing Data may include information on consumers, households, internet connected devices, properties, and businesses as well as advertising program performance data. Marketing Data includes information about consumers such as demographics, life events, household composition, public records, or firmographics. Demographic data includes information such as age, gender, income, occupation, education, and marital status. Life events data includes information such as a recent move or home purchase. Household composition data includes information such as number of people in a household. Public records data includes information such as summarized U.S. Census data, geographic data, and property data from local tax assessors and recorded deed information. Firmographic data includes information such as type of business, years in business, size of business, and job titles.

1. Personal information we collect

The below chart describes the categories of personal information we may have collected in the past 12 months, and from whom we collected the personal information, listed by category of personal information.

2. Purpose for collecting and use of personal information

We describe the purpose for collecting personal information, listed by categories of personal information, in the chart below. Please note that a specific piece of personal information may fall into one or more categories of personal Information.

We may also use your personal information for other purposes disclosed at the time you provide your personal information or otherwise with your consent.

3. Disclosing for a business purpose and selling/sharing personal information

We sell/share Marketing Data, including personal information, with our customers and business partners, such as marketing and digital advertising technology companies like platform providers, content publishers, and other entities that provide marketing solutions, to facilitate the creation and deployment of digital advertising. For example, when we segment our data into groups of consumers (“Audiences”), we share them using unique identifiers (“Unique IDs”). We may also share aggregated and depersonalized data with our customers and business partners for analytical purposes, including measuring advertising performance and reporting.

In order to enable our business partners to communicate with consumers across marketing and digital advertising technology ecosystems and to provide relevant products and services to consumers, during the prior 12 months, we may have disclosed (business purpose) or sold/shared (commercial purpose) your personal information with different third parties, as detailed in the chart below. Please note that we may share your personal information for a targeted advertising purpose.

In accordance with applicable laws and their defined terms – NOTICE: We may sell your sensitive personal data.

4. Privacy rights and choices

As applicable under privacy laws, when we’re acting as a data controller you may take advantage of certain privacy rights, such as to request access, correction, or deletion of your personal information. You may also have the right to appeal a denial of your privacy rights.

To exercise your privacy rights (subject to limitations and exceptions under applicable law), visit our Consumer Privacy Rights page to submit a verifiable request, and find additional detail below.

• If you have a TransUnion account, you can use it to make your request.
• You can also make your privacy request without setting up an account by continuing as a guest. To do so, we will need your name, address, email, phone number, date of birth, and either your full Social Security number or the last four digits.
• Depending on the type of privacy request, we may also need you to answer knowledgebase questions regarding data associated with you and/or provide a passcode sent to your phone number. We will use that information to verify your identity so we can respond to your request.
• If we return this information to you electronically, the information will be in a portable format, and to the extent that it is technically feasible, we will provide the information in a readily useable format that can be easily transferred to another entity.

To make an opt-out request or to limit our use of your sensitive personal information (subject to limitations and exceptions under applicable law), visit Your Privacy Choices.

• Because we may “sell” or “share” personal information or engage in “profiling,” “targeted advertising,” “cross-context behavioral advertising,” or use sensitive personal information, consistent with the defined terms in applicable state laws, you may also exercise your opt-out rights from such sales/sharing, profiling/automated decision making, targeted advertising, or cross-context behavioral advertising, and limit our use of your sensitive personal information.
• To exercise your right to opt out of the sale or sharing of your personal information through trackers or cookies on our websites, please visit the Cookies Settings page, also located in the footer of our website.

In some instances, we offer our services to customers as a service provider/data processor or subject to other exceptions under the applicable state privacy laws. Where we’re acting as a service provider/data processor, we are processing data on behalf of others who will provide you with applicable privacy rights.

Explanation of Privacy Rights and Choices

• Right to Access/Know. You may have the right to request a privacy report detailing the personal information collected, disclosed, sold, and shared about you and the purpose for doing so, unless such request proves impossible or would involve disproportionate effort.
• Right to Correct. You may have the right to request that we correct inaccurate personal information that we collect or maintain about you, subject to verification.
• Right to Delete. If we collected or maintain personal information about you, you may have the right to request the deletion of this personal information, unless an exception applies under applicable law.
• Right to Opt Out of the Sale/Sharing. You may have the right to opt out of the sale/sharing of your personal information to third parties.
• Right to Opt Out of Profiling/Automated Decision Making, Targeted Advertising, or Cross-Context Behavioral Advertising. You may have the right to opt out of our use of your personal information for purposes of profiling, automated decision making, targeted advertising, or cross-context behavioral advertising.
• Right to Limit the Use of Sensitive Personal Information. You may have the right to limit how we use your sensitive personal information. Depending on the applicable law, sensitive personal information may include: Social Security number, driver’s license number, biometric information, precise geolocation data, and racial and ethnic origin.
• Right to Request Specific List of Third Parties. You may have the right to request a list of the specific third parties with whom we have disclosed personal information.
• Right to Appeal. If you believe we have denied any of your consumer privacy rights in error, you may have the right to appeal by replying to our denial message or any communication from us.

These rights are subject to limitations and exceptions under applicable privacy laws. They may vary by region, and the functionality and features available on our websites are subject to change. We do not discriminate against you based on your exercise of your privacy rights.

5. Privacy requests via authorized agent

Using an authorized agent (with or without power of attorney) to submit an opt-out request or a request to limit the use of a consumer’s sensitive personal information:  In order to submit an opt-out request or a request to limit on behalf of another consumer, please provide written permission, signed by the applicable consumer, authorizing the agent to submit the opt-out request. The name of the agent submitting the request must match the name on the authorization.

In order for us to locate the consumer’s record, please also include the consumer’s first and last name (middle name optional) and their address (including unit number, city, state, and zip code). You may also provide the consumer’s Social Security number and date of birth. While those fields are optional, this information makes it easier for TransUnion to locate the consumer’s information and complete the request.

Documentation may be sent to the addresses listed below.

Using an authorized agent without power of attorney to submit a verifiable privacy request for access, correction, or deletion of a consumer’s personal information:  In order to submit a verifiable request for access, correction, or deletion on behalf of another consumer, an authorized agent without power of attorney must provide one item from each of the two sections below.

1. Signed permission from the applicable consumer authorizing the agent to submit the verifiable privacy request on their behalf, including a description of the type of privacy request(s). The name of the agent submitting the request must match the name of the authorization.
2. The applicable consumer must verify their own identity directly with the business by submitting information or documentation that provides sufficient proof of identification, such as:
   1. a Social Security number or a copy of a Social Security card issued by the Social Security Administration,
   2. a certified or official copy of a birth certificate issued by the entity authorized to issue the birth certificate, or
   3. a copy of a driver's license or an identification card issued by the motor vehicle administration or any other government issued identification.

This secondary identification must include or reference the same name as stated in the signed permission form. The submission must also include sufficient information for TransUnion to locate the consumer’s file. More information can be found on TransUnion’s Consumer Privacy Rights page by selecting the appropriate consumer request option. 

Documentation may be sent to the addresses listed below.

Using an authorized agent with power of attorney to submit a verifiable privacy request for access, correction, or deletion of a consumer’s personal information:  In order to submit a verifiable request for access, correction, or deletion on behalf of another consumer, an authorized agent with power of attorney must provide the valid power of attorney executed  under applicable law.

The submission must also include sufficient information for TransUnion to locate the consumer’s file. More information can be found on TransUnion’s Consumer Privacy Rights page by selecting the appropriate consumer request option.

Documentation may be sent to: 

TransUnion Data Privacy 
PO Box 130
Woodlyn, PA 19094

You can also email the information to privacy@transunion.com

To protect the confidentiality of your data, you and/or your authorized agent may choose to submit your data using confidentiality features offered by your email provider.

All personal information provided as part of this process will be deleted after verification has been completed.

6. Personal information of children

Our services are not intended for use by nor directed to individuals under the age of eighteen (18). If we learn that we have collected or received personal information from individuals under the age of eighteen (18), we will delete the personal information or otherwise comply with applicable law. We do not knowingly sell personal information of children under the age of eighteen (18).

Parent or Guardian Privacy Opt-Out Request (child under 18 years)

If you believe we have collected personal information from individuals under the age of eighteen (18), a parent or guardian may make a data privacy opt-out request or limit our use of sensitive personal information (subject to limitations and exceptions under applicable law) by visiting Your Privacy Choices.

7. Securing personal information

We maintain a comprehensive information security program with administrative (policies, standards, and processes), physical, and technical controls designed to protect the confidentiality, integrity, and accessibility of personal information.

8. Retaining personal information

We retain personal information for as long as necessary to fulfill the purposes for which it was collected or processed, as previously described in this Notice. For instance, we retain personal information, collected through our services and websites, for as long as a user’s account is active or as needed to provide services to our customers.

When determining retention periods, we consider our relationship with users and their information, the nature and sensitivity of the information, and what is reasonably necessary and proportionate to provide and improve our services. We also adjust retention periods to comply with our legal, reporting, or accounting obligations, to resolve disputes, and to enforce our agreements. We regularly review our retention periods and assess our data minimization practices, retaining the least amount of information for the shortest retention period, while still upholding all our obligations.

9. Corporate reorganization

In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, we may share your personal information. We may also share your personal information if we undergo bankruptcy or liquidation, in the course of such proceedings.

10. Links to other sites or services

This Notice does not apply to other third-party sites or services. If you click on a link or browse to a third-party site from our site/service, your activity and interaction is subject to that third-party's rules and policies. We recommend reviewing the privacy statements on those other sites to understand their privacy practices and make an informed decision regarding your use or interaction with their site/service.

11. Contact information

If you have questions or concerns regarding this Notice, our privacy practices and the protection of your personal information, or the privacy rights and choices available to you, you may contact us in the following ways:

12. Notice changes and effective date

This Notice is subject to change at any time. If we make any changes to this Notice, we will post the revised Notice on this page with its effective date. If we change this Notice in a material way, we will provide appropriate notice as required by law. Such notice may be provided, for example, via a temporary banner on our Site, an email sent to users for whom we have an email address, or by temporarily noting “UPDATED” next to the Privacy Policy link on the footer of our Site.