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Signal Digital, Inc. Platform Privacy Policy

This policy was last modified on and has an effective date of June 2, 2022.

Signal Digital, Inc. (“Signal” “we” or “us”), a digital marketing technology company, respects your privacy. The Signal Platform (“Platform”) helps its clients collect, manage and distribute their data to better recognize, understand and market to their consumers. The purpose of this privacy policy is to help explain to our clients, consumers, and partners how we collect, use, and disclose such information through our Platform.

Our Platform is intended for use by our clients – and for the most part – we collect and process personal information through the Platform as a data processor on behalf of our clients (the client is the data controller). Please also note that in certain use cases this policy applies to the personal information we collect and process through the Platform as a data controller.

We are not responsible for the privacy or security practices of our clients, which may differ from those set forth in this policy. We require our clients to comply with all applicable laws and regulations and to provide you with notice of the collection of data as outlined in this policy. To understand how clients will use your personal information, please refer to the relevant privacy policies for those clients.

Quick Links

Our Platform
Information We Collect
How We Collect Usage Data
How We Use Your Information
How We Share Your Information
Your Privacy Choices & Opting Out
Data Retention
Changes to this Platform Privacy Policy
How to Contact Us

Our Platform

Our Platform helps clients collect, manage and distribute their data to better recognize, understand and market to their consumers.

The Signal Platform enables our clients to:

• Onboard and connect their offline data into the digital marketing and digital advertising ecosystem.
• Link their offline and online data from digital applications such as websites, mobile apps, emails and digital advertising for better cross-channel measurement, advertising and marketing activities.
• Recognize their users across multiple devices and platforms, to better understand their customers, and to engage their users with more relevant messages.
• Activate their audience data to their endpoint partners throughout the digital ecosystem.

Information We Collect

In order to provide the Platform, our clients must configure the Platform to collect data from users of our clients’ websites, mobile applications, advertising impressions, email campaigns, retail stores and other sources (“Data Sources”) that use our Platform. Signal does not have any relationship, contractual or otherwise, with the users of the Data Sources, the client maintains these relationships.

The Platform deploys various cookies and similar tracking technologies (See How We Collect Usage Data) to automatically collect certain information about your device when you visit or interact with Data Sources that use our technology (“Usage Data”) as well as information about how you interact with ads. This includes certain unique identifiers that may be considered personal data in certain jurisdictions.

We collect this information by assigning a random unique identifier (“UID”) to your device the first time you interact with a Data Source that uses our technology. The UID is then used to establish linkages between you and other information the client and Platform may have about you.

The information we automatically collect includes:

• Information about your device, such as the unique identifiers assigned to your device (e.g., iOS Identifier for Advertising (IDFA), Android Advertising ID (AAID or GAID).
• Information about your online behavior, such as information about the activities or actions you take and content you view on Data Sources that use our technology, such as time spent on a web page, and whether you scroll or click on an ad or a web page, session start/ stop time, your referring website address, searches performed, and purchase history.
• Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether you clicked on it and the number of times you have seen the ad.

We do not collect any “sensitive” or “special categories of personal data” as defined under data protection laws.

We may also enhance the Usage Data, with information collected from third parties, such as  other web-based and mobile networks, exchanges and websites (“Partners”) or our clients (for example, they may upload certain “offline” data into the Platform). In addition, the information we automatically collect may be associated with profile information that we infer about you. This information may include, for example, hashed identifiers derived from other information (such as email addresses), mobile device IDs, demographic or interest data, and content viewed or actions taken on a Data Source.

Signal’s Tag Manager (Data Hub) itself [including the domain thebrighttag.com] does not have usage tracking about the on-page firing. With no tags deployed, Signal does not collect any information. When used by a business customer of Signal, Signal Data Hub will deliver the library containing the customer specified tags to the customer’s owned property. A customer may choose to use custom Signal tags to track information about the usage of their own properties. This first-party data is only accessible to the client that collected it and is never made available to other clients or to Signal itself for any other usage.

In order to monitor system stability and performance, Signal may collect some aggregated data about tag firing. This firing data does not include user IP addresses or any user-specific identifiers that could be associated with a particular individual. Other than data in standard HTTP request logs, all of which are deleted within 14 days of being received, and aside from the first-party use case described above, Signal does not collect, retain, or share any information about visitors to our customers’ properties, including page URLs visited.

How We Collect Usage Data

We and/or our Partners use cookies and standard web technologies to collect Usage Data, including the following:

Cookies and Local Storage. Cookies and local storage are data files placed within a browser on a device when it is used to visit a website. Both cookies and local storage can be used to store digital identifiers whenever you visit one of our client’s websites. Most browsers provide you with the ability to disable or decline cookies and local storage.
Web Beacons. Web Beacons are small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) that are included in our clients’ websites or emails.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with a website. The code is temporarily downloaded onto your device from our web server, is active only while you are connected to the website, and is deactivated or deleted thereafter.

SDKs and APIs. SDKS and APIs are programming codes that collect information about your interactions with mobile apps and websites. This code is installed on a device, typically within our clients’ applications that you choose to download onto your mobile device.

How We Use Your Information

• To provide the Platform to our Clients. Generally, we use the information we collect about you to help our clients to better understand their customers and prospective customers and help our clients better target and customize marketing, websites and content, and measure and optimize the performance of their marketing.
• To build various inferenced data segments (“Data Segments”). We may use the information we collect to help our clients build Data Segments related to, for instance, the industry you are in or the type of content you appear to be interested in. We use these Data Segments to help our clients understand their own customers. The Data Segments also may be associated with UIDs, cookies and/or mobile device advertising IDs.
• To do behavior-based advertising, we work with clients and Partners that use UIDs and associate them with cookies and/or other digital identifiers such as hashed email addresses to help them target ads to you that are based on your online activity on our clients’ websites or apps.
• To do cross-device tracking. We (or Partners and clients we work with) may use the Usage Information – for example, hashed email addresses, and UIDs – to try to locate the same unique users across multiple browsers or devices (such as smartphones or tablets), or work with providers that do this, in order to enable our clients to better target ad campaigns to common sets of users. For instance, a brand may wish to target customers that it usually recognizes on web browsers through mobile apps.
• To do “user matching”. We (or our Partners) may also use your information to sync cookies and other identifiers with other Partner and clients (“user matching”). For example, in addition to the UID’s a user may have been assigned in our system, we may also receive a list of UIDs our Partners or clients have assigned to a user. When we identify matches, we then let our clients and Partners know, in order to help them do any of the above, including enhancing their own data, to do interest based advertising or provide insights to other clients.
• As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
• To evaluate, operate or improve the Platform.

How We Share Your Information

• Clients and Partners. We may share Usage Data that does not identify you personally but may identify your device with our clients, third parties chosen by our clients, and others for advertising purposes.
• Third Parties Providing Services on Our Behalf or on Behalf of Our Clients. Third parties who provide services to us or our clients may have access to information, including personal information, in order to perform services for us or on behalf of our clients. Examples include: assist with technical, operational, or hosting support, software and security services, or to enable other services that we offer.
• Administrative and Legal Reasons. We may transfer and disclose information, including Usage Data, to third parties: (i) to respond to subpoenas or other legal processes or if in our opinion the disclosure is required by law; (ii) at the request of governmental authorities conducting an investigation; or (iii) to protect the safety, rights, property or security of any person or entity.
• Business Transfers. We may disclose and transfer information, including Usage Data: (a) if we assign our rights regarding any of the information to a third party or (b) in connection with a corporate merger, consolidation, restructuring, sale of certain of Signal and/or its parent company ownership interests, assets, or both, bankruptcy or other corporate change, including, during the course of any due diligence process.

Your Privacy Choices & Opting Out

You may opt out of our behavior-based advertising by following the instructions below for web browsers and mobile apps. Please note that web browsers and mobile apps operate using different identifiers. You must opt out separately in each web browser and for each computer or device that you would like to be opted-out on.

Opting out of interest based advertising from cookies

Web Browser Opt-Out. To opt-out of Signal’s use of information through your Web browser for targeted advertising purposes, please click here. Please note that we use cookies to implement your opt-out choice. If you delete our opt-out cookie(s), we will not be able to ensure that your information is no longer used to show ads that are targeted to your interests, unless you return to this page and opt-out again. If your browser is not configured to accept third-party cookies, then your opt-out preference cannot be stored.

Mobile App Opt Out. For mobile apps, you can typically limit ad tracking using the settings on your phone, tablet or other mobile device using the “Ads” menu, “Ad Tracking” setting, or similar setting on your device. Mobile device operating systems such as Apple iOS or Google Play Services provide mechanisms that allow users to opt out of the use of information about their usage of mobile apps to deliver targeted ads based on their interests.
Please be aware that opting out does not mean that you will no longer receive targeted marketing messages in your mobile apps or Web browsers. You may still receive generic advertisements and you may see targeted advertisements based on information collected and used by entities other than us.

Location. Most mobile devices offer you the ability to stop the collection of location information at any time by changing the preferences on your device. You may also be able to stop the collection of location information by particular apps by adjusting the settings for individual apps or following the standard uninstall process to remove specific mobile apps from your device.

Data Retention

We retain data for no longer than two years from when we last collect information about a user. Every time our technology collects new data about a user or a client uploads or changes a user record, this two-year counter begins again. We also retain data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

We do not knowingly process any personal data from EEA residents. 

Legal Basis for Processing

We will only process your personal data:

• When we have a legitimate interest in processing your personal data (e.g., we may process your personal data to help our clients reach you through more relevant ads, and to allow sites and services you use to provide free advertising-supported content);
• You have consented to the processing (e.g., you have clicked “I consent” on a website pop-up requesting that you allow our client to set cookies); or
• To comply with our legal or regulatory obligations.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to Contact Us” heading below.

California Privacy Rights

If you are a California resident, you have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

To make any of these requests please email [email protected] We will respond as soon as practicable and within the required timeframes under data protections laws.

Please note that because most of the information we store can only identify a particular browser or device, and cannot directly identify you personally, we can only provide information regarding IDs we can verify ownership of such as the email address from which the request has originated. We may deny or restrict fulfillment of your request in some cases, such as when your access to data places another individual’s privacy rights at risk, or the continued processing of your data is necessary to comply with a legal obligation. If so, we will notify you of the reason(s) for this denial.

Changes to this Platform Privacy Policy

We may change this Platform Privacy Policy from time to time, in response to changing legal, technical or business developments. Such changes will be effective as soon as we post the revised policy on this Website, unless a different date is stated. You should review this policy regularly.

How to Contact Us

If you have questions or comments about this Policy, you can contact us at: [email protected] or by post, using the contact details below:
Signal Digital Inc.
555 W Adams Street

Chicago IL
60661