TruValidate Digital Insights
Mitigate fraud risk and improve customer experiences with digital interactions.
Digital is your most important channel for consumer engagement — and protecting it is non-negotiable. But how do you best support growth, reduce risk and provide the friction-right experiences consumers demand? And are your detection tools causing more harm than good?
Sophisticated fraudsters, empowered by compromised identities, are exploiting vulnerabilities in fraud detection systems — generating significant losses for organizations like yours. In fact, US fraud leaders said their organizations lost on average 6.9% of equivalent revenue due to fraud.
While you may have tools and systems in place to evaluate fraud risk, they’re often siloed between channels and may rely on insufficient risk signal — increasing the likelihood of false positives. How do you overcome this complexity and say yes to more good customers? TruValidate™ Digital Insights solutions offer a holistic approach to digital risk and fraud prevention. Digital Insights’ stronger, more diverse signals assess risk earlier in the transaction journey — streamlining fraud detection and enabling safer, smoother experiences for trusted customers.
How improving digital risk decisions benefits your organization
Rethink your approach to stopping account creation, account takeover and first-party fraud
Solutions for detecting digital risk and preventing fraud
- Device Risk
- IP Intelligence
- Digital Identity Risk
- Email and Phone Verification
Reduce the risk from anonymous transactions and mitigate fraud without impacting customer experiences. TruValidate Device Risk determines the reputation of a device by leveraging device history and confirmed fraud reports from our extensive global network of fraud analysts — in real time.
Device Risk better protects any customer touchpoint where fraud risk is a concern, including account creation, application, login, change of details, payment and check out. Advanced detection and prevention capabilities include:
- Extensive device fingerprinting technology
- Sophisticated global device intelligence consortium
- Actionable device-to-account linkages
- Powerful, predictive machine learning (ML) models
Improve geographic compliance and fraud mitigation by clearly understanding the origin and legitimacy of web traffic. TruValidate IP Intelligence helps you make better decisions about with whom to interact or block using robust IP geolocation, ownership and routing data.
Confidently deliver digital media to authorized users, block access to a site or content, or tag an IP address with a history of fraud or risk. Gain insight into whether web traffic is legitimate and within the necessary geographic region via:
- IP decisioning data on nearly all IPv4 and IPv6 addresses worldwide
- Proprietary global data collection and processing
- Proxy detection to identify the presence and type of anonymizer
Improve your ability to evaluate transaction risk with device-to-identity linkages to authenticate the user behind the device. TruValidate Digital Identity Risk provides a unique layering of complementary risk signals for expansive digital coverage to help identify more risk, reduce false positives and improve passthrough rates.
Uncover identity risk before fraudulent accounts are created, fight first-party fraud and better defend against automated identity attacks. Digital Identity Risk assesses the strength of the linkage between the user and device to determine the likelihood of said device belonging to the person using it through:
- Device reputation with configurable device intelligence
- Global device risk machine learning models
- Device-to-identity linkages
Identify risky emails and phone numbers. TruValidate Email and Phone Verification helps refine your ability to recognize potential fraud while expediting transactions and the acquisition of valuable new customers.
Assess email addresses and phone numbers to detect fraud at critical transaction points. Email and Phone Verification evaluates consumer-submitted credentials through:
- Email validity and longevity on our network
- Email usage, including velocity and popularity on sites it visits
- Email address normalization to detect email tumbling
- Phone number attributes, such as phone type, telecom carrier, SMS capability and potential fraud
- Phone number history (and if it was recently ported)
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HOW IT WORKS
Mitigate risk earlier in customer lifecycle
Digital Insights combine diverse risk signals, including device reputation intelligence, device-to-account linkages and authoritative IP decisioning data.
- Determine legitimacy of web traffic
- Assess risk via advanced device intelligence
- Detect virtual environments and bots
- Analyze complex patterns with machine learning
Protect your business with Digital Insights solutions from TransUnion
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